Celebrating failure, and the learning that comes from it, is essential to achieving success. At Innovation Bound we spend our time promoting great ideas, which sometimes grow out of not-so-great ideas. We teach organizations to embrace and learn from failure as they progress toward their goals. We run low risk experimental strategies for clients to allow them the room to fail gracefully.

We salute Kathryn Schulz, author of “Being Wrong: Adventures in the Margin of Error”, for spending more time thinking about being wrong than anyone we know. In this Ted Talk, Ms. Schulz enlightens us about wrongness, and tells us why we should stop worrying and love the wrong. Enjoy!